SaaS Metrics: LTV, CAC, CAC Payback Periods, and More
Breaking Into Wall Street20:00
SaaS MetricsFinancial Analysis
Covers the core SaaS metrics investors use to evaluate startups: customer lifetime value, acquisition cost, payback periods, and how to benchmark them.
Why it matters for VC
LTV/CAC is the first thing most investors look at in a SaaS deal. You need to calculate it yourself, not just trust the founder's numbers.